Leading experiential marketing agency 2Heads created a vibrant London street scene to for Playtech, the world’s largest online gaming software supplier.
Delegates interested in learning more about Playtech’s products were invited on ‘The Ultimate Player Journey Experience’ that included:
- A visit to a casino that showcased a cashier solution, slot machines and a high-tech roulette system.
- A demonstration of their mobile products on a real London double decker bus effectively re-enforcing their ‘on the go’ message.
- An interactive betting shop demoing sports betting solutions.
- A fully furnished home environment showcasing TV and home desktop products.
Genuine London street signage was supplied by Street Signs Direct.
Yossi Shamir, Senior Project Manager, Playtech commented on the London street scene: “Thank you…. for an amazing show and tremendous presentation. The feedback is excellent, I really appreciate your teamwork, it was indeed an excellent experience.”